Hold on, what’s a boutique real estate firm?
Boutique real estate firms aren’t necessarily what you might think. The word boutique often makes people think high end, expensive, or even unapproachable. Think again!
These real estate firms are, simply put, specialized businesses who focus on customer service, professionalism, and client relationships. Instead of a generic real estate transaction, boutique real estate firms are committed to providing the best experience and representation possible to their clients.
Buying a house is one of the most expensive things you’ll ever do. The investment is worth taking the time to find the best representation possible. With a boutique firm, you can be sure you’ll get a whole team of real estate professionals working to find you the house of your dreams.
How are boutique real estate firms similar to big companies?
In truth, there are a lot of differences in boutique real estate firms and big companies… but that doesn’t mean there aren’t similarities.
- Both use Multiple Listing Service in the representation of houses they’re marketing. What does that mean? Everyone has the same access to properties on the market.
- Thanks to this, much of the technology provided to clients and customers is the same. Real estate professionals use the MLS system, and a lot of the technology that comes with it. Since both big firms and boutique firms have the same access to the MLS, they can provide their customers with the same technology.
- Online marketing offers the same outlets for both big companies and boutique real estate firms. Think Trulia, Realtor.com, Zillow, and all the other online house hunting tools. This means your property will be marketed in all the same places, with the same representation.
So, why should you pick a boutique firm instead of a big company? Just because you can be in all of the same places, a very important question is how you will be there and how will your property be represented?
Five reasons to use a boutique firm instead of a big company
1.) You’ve got a whole team representing you
You know what’s better than one head? Two! Boutique real estate firms are made up of a team of real estate professionals who work together to represent their clients to the best of their ability.
2.) Personalized customer service is at your fingertips
There’s a huge sense of care, attention to detail, and desire to succeed in a small boutique firm. Wouldn’t you pay the utmost attention when it’s your name on the business cards, and it’s your reputation? With that much emphasis on customer service, you can be sure your property won’t get lost in the sea of other homes for sale.
Boutique firms also care more about their clients than building a business empire. Larger companies work to produce empires, boutique firms work to produce community.
3.) Boutique firms have local authority and a big local network
Since they’re founded locally, boutique firms are typically made up of real estate professionals who know their territory like the back of their hands. They’ve crafted a great network of other professionals who can help you, too. Need a property manager? Your boutique real estate firm can help. Need a utilities company? They’ve got you covered, too.
4.) There’s quality in the quantity of experience
Smaller firms like boutique real estate firms have less incentive to “go with the flow” and produce results in terms of numbers. Instead, the real estate professionals work in the best interest of the client while working with experts in a variety of fields thanks to their large networks. With a smaller firm, agents can connect with the brand and have a personalized interest in the culture of the firm they’re representing.
A hiring manager or owner of a boutique real estate firm is going to pay attention to the professionals they hire. You can expect quality in the quantity of team members.
5.) Owners and real estate professionals of boutique firms are passionate about their business and culture
Boutique real estate firms care about their reputation. Members of the firm are passionate about their brand, culture, and customer service. They’re excited to show their attention to detail and excellent representation. And yes, they’re excited to show you they can and will compete with the big firms.
What’s more? Boutique firms have the ability to do their own “thing”. They can be innovative, they’ve got flexibility, and their work is fueled by a love for what they do.
Real Estate Experts
Acquiring real estate is a complex business. Mistakes can literally cost you thousands of dollars or the missed opportunity of owning the home of your dreams. As a buyer, you are always in competition with other buyers who also are looking to buy their dream homes.
There is a vast difference in the level of expertise and quality of service provided by real estate agents. Give yourself the advantage of working with Top real estate agents at Real Estate Experts and get the following value-added services that will make a big difference for you!
We have helped hundreds of families move over time. The depth of our experience is a testament to our expertise and negotiating skills that give our clients a major advantage over buyers working with other agents.